Integrated Marketing Manager

From
Idea to Impact.

Strategy · Creative · Execution

I build and run full-cycle marketing programs — brand identity, digital campaigns, trade show experiences, and award-winning RFP decks. One person. The whole picture.

📢

Integrated Campaigns

End-to-end strategy, creative & execution

Core

Brand & Rebranding

Full company rebrand — ideation to launch

Featured

Trade Show & Experiential

70+ activations managed

70+

Website, SEO & Email

Owned digital channel management

RFP & Capabilities Decks

Materials that win contracts

Wins

Lunch & Learn Seminars

Thought leadership programming

70+
Activations Managed
1
Full Company Rebrand
360°
Campaign Ownership
0
Agency Handoffs Needed
Integrated Marketing · Brand Strategy · Trade Show Management · SEO & Web · Email Campaigns · Capabilities Decks & RFPs · Company Rebrand · Lunch & Learn Seminars · Experiential Activation · Integrated Marketing · Brand Strategy · Trade Show Management · SEO & Web · Email Campaigns · Capabilities Decks & RFPs · Company Rebrand · Lunch & Learn Seminars · Experiential Activation ·
What I Do

Every channel.
One vision.

I don't hand off to agencies — I own the strategy, build the creative, and execute the plan from first touchpoint to closed deal.

📢

Integrated Campaigns

Full-funnel planning and execution across digital, print, event, and direct channels.

  • Multi-channel strategy & calendar
  • Creative direction & asset production
  • Performance tracking & optimization

Brand & Rebranding

Led a complete company rebrand from naming and identity through market launch.

  • Identity systems & brand guidelines
  • Messaging architecture
  • Cross-department rollout

Trade Show & Events

Built and managed an entire exhibit program — vendor selection to on-site execution.

  • Exhibit design & production oversight
  • Logistics, I&D, freight coordination
  • On-site activation & staffing

Website, SEO & Email

Manage all owned digital channels driving organic traffic, leads, and nurture flows.

  • Website CMS & UX management
  • On-page SEO & keyword strategy
  • Email design & automation

RFP & Capabilities Decks

Strategic pitch materials that have contributed directly to successful contract wins.

  • RFP response strategy & writing
  • Capabilities deck design
  • Executive presentation materials

Lunch & Learn Seminars

Ongoing seminar programs that position the company as a category expert.

  • Program planning & speaker sourcing
  • Content development & moderation
  • Promotion & follow-up campaigns
Selected Work

Results that
speak louder.

Company Rebrand · Flagship Project

Full-Company Identity Overhaul — Ideation to Launch

Managed every facet of a complete corporate rebrand: new name, visual identity system, brand voice, website redesign, collateral refresh, internal change management, and external market announcement. Brought all creative and strategy in-house with zero agency dependency.

Trade Show Program

Built the Exhibit Program From Scratch

Created a scalable, repeatable trade show program managing 70+ activations — vendor relationships, booth assets, show logistics, staffing playbooks, and post-show reporting.

RFP & Sales Enablement

Capabilities Decks That Closed Deals

Developed strategic pitch materials and RFP responses that contributed directly to successful contract bids — translating complex offerings into clear, compelling narratives.

Digital Ownership

Owned Digital Ecosystem — Web, SEO & Email

Managed company website, SEO strategy, and email program — list segmentation, automation, copy, design, and performance analysis all in-house.

Thought Leadership

Lunch & Learn Seminar Series

Planned, promoted, and executed a recurring seminar program that deepened client relationships and established the company as a trusted subject-matter voice.

How I Work

Ideation to execution.

01

Discover

Goals, audience, competitive landscape & success metrics

02

Strategize

Campaign architecture, channel mix & creative brief

03

Create

Copy, design, digital assets, presentations & exhibits

04

Execute

Launch, activate, coordinate & manage in real time

05

Optimize

Measure performance, report ROI & iterate

Let's Connect

Ready to build
something great?

I bring strategy, creativity, and execution under one roof. If you need a marketing partner who can own the whole picture — let's talk.

leenaxtran@gmail.com → 504.616.9540
leenaxtran@gmail.com
504.616.9540
Houston, TX