Houston-based · North America ready
I'm Leena Tran, a field events and experiential marketing leader turning ambitious ideas into thoughtful, measurable brand experiences.
Selected field work
From show-floor strategy to VIP moments, every touchpoint has a job to do.
01EXHIBITORLIVE 2026 · Tampa
Led the integrated strategy across pre-show outreach, an immersive 20×20 environment, wellness activation, live lead capture, VIP dinner cruise, and sales follow-up.
Experiential Marketing Summit
A wellness-led exhibit program at MGM Grand—built around meaningful dwell time, client hosting, content capture, and cross-functional execution.
Sponsorships + VIP programs
Manage conference sponsorships, executive hospitality, educational programs, and client experiences from contracts and speakers through onsite delivery.
Pre-show marketing + content
Built integrated pre-show campaigns that connected dedicated landing pages, promotional video, exhibitor education, and onsite programming—giving audiences a reason to engage before they ever reached the booth.
Campaign storytelling
Short-form content created to build pre-show awareness, communicate the campaign idea, and turn event promotion into a memorable brand story.
Exhibitor education
Practical, audience-first video content designed to help exhibitors plan smarter while positioning the brand as a useful industry resource.
How I work
Audience needs, sales priorities, pipeline goals, and the role the event must play.
Messaging, moments, speakers, hospitality, lead capture, and follow-up—not just the booth.
Budgets, vendors, contracts, timelines, run of show, staffing, and reusable playbooks.
Engagement, qualified conversations, demos, opportunities, pipeline contribution, and learning.
The operating system behind the experiences